Events management : principles and practice / Razaq Raj, Paul Walters and Tahir Rashid

Content
PART 1 EVENTS CONCEPTS AND MANAGEMENT
1 Introduction to Events Management
2 .Events Destinations Management
3 Event Entrepreneurship
4 Human Resource Management

PART 2 EVENTS FINANCE AND LAW
5 Financial Management in the Events Industry
6 Costing, Pricing and Capital in the Events Industry
7 Project Management and Financing
8 Legal, Security, Safety and Risk Management

PART 3 EVENTS MARKETING AND MEDIA
9 Event Sponsorship
10 Marketing Process, Communications and Public Relations
11 Brand Co-creation and Social Media
12 New Multimedia Technology for Events Organisers

PART 4 EVENTS PREPARATION AND OPERATION
13 Events Assessing, Planning and Monitoring
14 Event Logistics
15 Event Production, Design and Lighting
16 Crowd Control and Crowd Dynamics
17 Expos, Conferences and Conventions

PART 5 EVENTS AND BEYOND
18 Sustainable Festivals and Events
19 Long-term Legacy and Impacts
20 The Future of the Events Industry


Includes bibliographical references and index