Business research methods / Emma Bell, Alan Bryman and Bill Harley
Material type:
TextPublication details: Oxford : Oxford University Press, c2019. Description: xli, 642 p. : col. ill. ; 27 cmISBN: 9780198809876Subject(s): Business--Research--MethodologyDDC classification: 658.00721 BEL
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College QI Campus | Villa College Library | 658.00721 BEL (Browse shelf(Opens below)) | Available | 14286 |
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| 658.0072 ZIK Business research methods / | 658.0072 ZIK Business research methods / | 658.0072 ZIK Business research methods / | 658.00721 BEL Business research methods / | 658.00721 BRY Business research methods / Alan Bryman and Emma Bell | 658.00721 BRY Business research methods / Alan Bryman and Emma Bell | 658.00721 BRY Business research methods / Alan Bryman and Emma Bell |
CONTENT
Part 1 Research process
Nature and process of business research
Business research strategies
Research designs
Planning a research project and developing research questions
Getting started: reviewing the literature
Ethics in business research
Writing up business research
.
Part 2 Quantitative research
Nature of quantitative research
Sampling in quantitative research
Structured interviewing
Self-completion questionnaires
Asking questions
Quantitative research using naturally occurring data
Secondary analysis and official statistics
Quantitative data analysis
Using IBM SPSS statistics
Part 3 Qualitative research
Nature of qualitative research
Sampling in qualitative research
Ethnography and participant observation
Interviewing in qualitative research
Focus groups
Language in qualitative research
Documents as sources of data
Qualitative data analysis
Computer-assisted qualitative data analysis: using NVivo
Part 4 Mixed methods research
Breaking down the quantitative/qualitative divide
Mixed methods research: combining quantitative and qualitative research
Includes bibliographical references (pages 599-622) and indexes
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