Microeconomics and behavior / Robert H. Frank

By: Frank, Robert HMaterial type: Text

TextPublication details: New York : Mc Graw Hill Education, c2015. Edition: 9th edDescription: xix, 631 p. : col. ill. ; 28 cmISBN: 9780078021695Subject(s): Microeconomics | Economic man | Self-interest | Consumer behaviorDDC classification: 338.5 FRA

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	338.5 FRA (Browse shelf(Opens below))	Available		14342

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CONTENT

PART I INTRODUCTION
Chapter 1 Thinking Like an Economist
Chapter 2 Supply and Demand

PART II THE THEORY OF CONSUMER BEHAVIOR
Chapter 3 Rational Consumer Choice
Chapter 4 Individual and Market Demand
Chapter 5 Application of Rational choice and Demand Theories
Chapter 6 The Economics of Information and Choice under Uncertainly
Chapter 7 Departures from Standard Rational Choice Models (With and Without Regrets)

PART III THE THEORIY OF THE FIRM AND MARKET STRUCTURE
Chapter 8 Production
Chapter 9 Costs
Chapter 10 Perfect Competition
Chapter 11 Monopoly
Chapter 12 A Game-Theoretic Approach to Strategic Behavior
Chapter 13 Oligopoly and Monopolistic Competition

PART IV FACTOR MARKETS
Chapter 14 Labor
Chapter 15 Capital

PART V GENERAL EQUILIBRIUM AND WELFARE
Chapter 16 Externalities, Property Rights and the Coase Theorem
Chapter 17 General equilibrium and Market Efficiency
Chapter 18 Government

Includes references and index

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