Handbook of corporate communication and strategic public relations : pure and applied / edited by Sandra M. Oliver

Material type: Text

TextPublication details: London : Routledge, c2004 Description: xix, 456 p. : ill. ; 27 cmISBN: 0415334195Subject(s): Communication in management | Communication in organizations | Public relationsDDC classification: 658.45 HAN Online resources: Click here to access online | Click here to access online

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.45 HAN (Browse shelf(Opens below))	Available		14338

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Contents include:

Part 1: Corporate communication at national level

Part 2: Corporate communication at international level

Part 3: Managing image, identity, and reputation

Part 4: The future is now

Includes bibliographical references and index.

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