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Small business management and entrepreneurship / David Stokes and Nick Wilson

By: Stokes, David | Wilson, NickMaterial type: TextTextPublication details: Hampshire : Cengage Learning, c2017 Edition: 7th edDescription: xvi, 493 p. : ill. ; 25 cmISBN: 9781473729735Subject(s): Small business -- Management | New business enterprises -- Management | EntrepreneurshipDDC classification: 658.022 STO
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
658.022 STO (Browse shelf(Opens below)) Available 14337
Total holds: 0

Contents include:

Part 1: Understanding small business and entrepreneurship
1. Small business in the economy
2. Entrepreneurship, the entrepreneur and the owner-manager
3. The small business and entrepreneurial environment
4. Innovation and the marketplace
5. Information and help

Part 2: Creating the entrepreneurial small business
6. Business planning
7. Successful small business strategies
8. Start-ups and franchises
9. Buying an existing business
10. Forming and protecting a business

Part 3: Managing the entrepreneurial small business
11. Management of people and resources
12. Marketing
13. Money matters for small business
14. Business exits and realizing value

Includes bibliographical references and index.

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