HBR guide to persuasive presentations / Nancy Duarte

CONTENT

SECTION I AUDIENCE: KNOW YOUR AUDIENCE AND BUILD EMPATHY
Understand the audience's power
Segment the audience
Present clearly and concisely to senior executives
Get to know your audience
Define how you'll change the audience
Find common ground

SECTION II MESSAGE: DEVELOP PERSUASIVE CONTENT
Define your big idea
Generate content to support the big idea
Anticipate resistance
Amplify your message through contrast
Build an effective call to action
Choose your best ideas
Organize your thoughts
Balance analytical and emotional appeal
Lose the jargon
Craft sound bites

SECTION III USE STORYTELLING PRINCIPLES AND STRUCTURE TO ENGAGE YOUR AUDIENCE
Apply storytelling principles
Create a solid structure
Craft the beginning
Develop the middle
Make the ending powerful
Add emotional texture
Use metaphors as your glue
Create something they'll always remember

SECTION IV MEDIA: IDENTIFY THE BEST MODES FOR COMMUNICATING YOUR MESSAGE
Choose the right vehicle for your message
Make the most of slide software
Determine the right length for your presentation
Persuade beyond the stage
Share the stage

SECTION V SLIDES: CONCEPTUALIZE AND SIMPLIFY THE DISPLAY OF INFORMATION
Think like a designer
Create slides people can "get" in three seconds
Choose the right type of slide
Storyboard one idea per slide
Avoid visual clichés
Arrange slide elements with care
Clarify the data
Turn words into diagrams
Use the right number of slides
Know when to animate
Rehearse your material well
Know the venue and schedule
Anticipate technology glitches
Manage your stage fright
Set the right tone for your talk
Be yourself
Communicate with your body
Communicate with your voice
Make your stories come to life
Work effectively with your interpreter
Get the most out of your q&a
Build trust with a remote audience
Keep remote listeners interested
Keep your remote presentation running smoothly

SECTION XI IMPACT: MEASURE-AND INCREASE-YOUR PRESENTATION'S IMPACT ON YOUR AUDIENCE
Build relationships through social media
Spread your ideas with social media
Gauge whether you've connected with people
Follow up after your talk

Includes index