Leading digital, : turning technology into business transformation / George Westerman, Didier Bonnet, Andrew McAfee.

By: Westerman, George | Bonnet, Didier | McAfee, AndrewPublication details: United states of America, ; Harvard Business Review Press 2014 Description: vi, 292 p. : ill. ; 25 cmISBN: 9781625272478 DDC classification: 658.4/038

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College QI Campus	658.4/038 (Browse shelf(Opens below))	Available		14509

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CONTENTS

Introduction : Are you ready?
What is digital mastery?
Part I. Building digital capabilities : Creating a compelling customer experience
Exploiting the power of core operations
Reinventing business models
Part II. Building leadership capabilities : Crafting your digital vision
Engaging the organization at scale
Governing the transformation
Building technology leadership capabilities
Part III. Back at the office: a leader's playbook for digital transformation : Framing the digital challenge
Focusing investment
Mobilizing the organization
Sustaining the digital transformation
Epilogue : You ain't seen nothin' yet

Appendix : Digital mastery self-assessment

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