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Super consumers : A simple, speedy, and sustainable path to superior growth /
Material type:
TextPublication details: Boston : Harvard Business Review Press, c2017 Description: 225 p. : ill. ; 22 cmISBN: 9781633692077Subject(s): Market segmentation | Consumer behavior | Consumer profiling | Consumers--Attitudes | BusinessDDC classification: 658.8 YOO
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
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Villa College QI Campus | Villa College Library | 658.8 YOO (Browse shelf(Opens below)) | Available | 14521 |
Total holds: 0
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| 658.8 WIN Marketing management / | 658.8 WIN Marketing management / | 658.8 WIR Services marketing : | 658.8 YOO Super consumers | 658.80019 VIT Buying trances : a new psychology of sales and marketing | 658.80019 VIT Buying trances : a new psychology of sales and marketing | 658.800285 POW The high tech marketing machine |
Contents
Part 1
An introduction to superconsumers
1.Making your best customer better
Part 2
How they did it
2.Simple, speedy strategies to win: great snacks
3. Breaking the rules to win: easy grocery
4. Using superconsumers to create new catagories: Americal Girl
Part 3
How you can do it
5. Building relationships
6. Influencing other customers
7. Finding opportunities and aligning your organization
8. Building a culture
Notes
Index
Acknowledgements
About the Author
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