Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar

By: Bijapurkar, RamaMaterial type: Text

TextPublication details: Delhi : Sage, c2012 Description: 232 p. : ill. ; 24 cmISBN: 9789351509370Subject(s): Strategic planning | Customer relations--Management | Strategic planning--ManagementDDC classification: 658.4012 BIJ

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.4012 BIJ (Browse shelf(Opens below))	Available		14523

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Contents
Is the Customer in the Boardroom?
Locating 'Customer' in Business Strategy
The Customer-Based Business Strategy Framework
Business-Market Strategy: WHERE? Choosing Market Segments
Business-Market Strategy: HOW? Developing Rivalry Propositions
Translating Strategy into Customer Value Delivery
The Art of Business-Market Segmentation
Customer Insight for Business Strategy
Strengthening Strategy Foundation Analyses
Removing Organizational Roadblocks
Appendix
Bibliography
Index
About the Author.

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