Stop selling start helping : and watch how your business grows! / Matt White

CONTENT

PART ONE Why Traditional Sales Doesn't Work Any More
1 A Tale of Two Experiences
2 What are We Teaching Our Kids
3 Pulling vs. Pushing: A Sales Methodology that Works
4 Traditional Sales is Like French Kissing a Total Stranger
5 Lemonade for Sale

PART TWO A New System for Buying Means a New System for Selling
6 How Content Marketing is Bringing Sexy Back
7 Let's Talk About Me for a Minute
8 Not Everyone is a Good Fit to Be Your Customer

PART THREE No One Cares
9 One Question You Should Be Asking Yourself
10 The Most Difficult Thing About this Concept
11 Three Questions that Will Change Everything

PART FOUR Positioning Yourself as the Expert
12 Why You Shouldn't Worry About the Competition
13 The Power of Persona Presence
14 Five Reasons Why You Lost that Sale Last Week
15 Shortening the Sales Cycle
16 It’s About Being a Human

PART FIVE What Does This Look Like Online?
17 What Does an Online Sales Funnel Look Like?
18 Why Your Online Marketing is Failing
19 What Does Content Marketing Have to Do with Sales? 143
PART SIX Just Be Useful

20 Give It Away! Content Marketing is About Giving
21 My Kids and Content Marketing
22 RC Cars, Hot Wheels and Lucky Pennies
23 H is for Holy $@!%
24 Generosity: 3 Reasons Why It's Essential to Your Business