ABCR2103 Principles of Corporate Communication : faculty of business management / Zulhamri Abdullah and Yuhanis Abdul Aziz

By: Abdullah, Zulhamri | Abdul Aziz, YuhanisMaterial type: Text

TextPublication details: Malaysia : Open University Malaysia, Description: xiii,160 p. : ill. ; 28 cmISBN: 9789673161577DDC classification: 658.45 ABD

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.45 ABD (Browse shelf(Opens below))	Available		14699

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CONTENT

Topic 1 Foundation of Corporate Communication
Topic 2 History and Development of Public Relations and Communication Management
Topic 3 Ethics and Professional in Corporate Communication
Topic 4 Managing Identity, Image, and Reputation
Topic 5 Media Relations
Topic 6 Corporate Advertising
Topic 7 Internal Communication
Topic 8 Government Relation
Topic 9 Managing Issues and Crises
Topic 10 Emerging Technology on Corporate Communication

Includes References

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