Getting the message across : public relations, publicity, and working with the media / Sue Ward

By: Ward, SueMaterial type: Text

TextSeries: Journeyman Media Handbook SeriesPublication details: London : Journeyman Press, c1992. Description: x, 237 p. : ill. ; 22 cmISBN: 9781851720439Subject(s): Mass media | Public relations | Publicity | Great BritainDDC classification: 302.23 WAR

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	302.23 WAR (Browse shelf(Opens below))	Available		14773

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CONTENT

PART I. Your aims, objectives and strategy
1. Introduction
2. Who are you and what are you doing?
3. The basic rules of thumb
4. Different methods
5. Planning a strategy: points to consider
6. The plan

PART II. Methods of communication
7. Talking to people
8. The printed word
9. Production and printing
10. The law

PART III. Types of publication
11. Leaflets and posters
12. Pamphlets and reports
13. Magazines and newsletters
14. Letter writing
15. Producing videos and tapes

PART IV. The media
16. Working with the medi
17. Dealing with media people
18. Talking to the media
19. Letters to newspapers and advertisements
20. Going on the radio or TV
21. Taking action against the media

Includes bibliographical references and index

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