BBSG4103 Marketing management and strategy / Jamil Bojej and Che Aniza Che Wel

By: Bojej, Jamil and Wel, Che Aniza CheMaterial type: Text

TextDescription: xv, 223 p. : ill. 27 cmISBN: 9673161577DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )
Images

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658 BOJ (Browse shelf(Opens below))	Available		15004

Total holds: 0

Contents Include:

Topic 1 Strategic Marketing Planning

Topic 2 Situation Analysis

Topic 3 SWOT Analysis

Topic 4 Market Segmentation , Target Marketing and Positioning

Topic 5 Business Market and Buying Behaviour

Topic 6 Product Strategy

Topic 7 Developing a Pricing Strategy

Topic 8 Distribution and Supply Chain Management

Topic 9 Integrated Marketing Communications

Topic 10 Marketing Implementation, Evaluation and Control

Topic 11 Developing Customer Relationship

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer