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Patterns of entrepreneurship management / Jack M. Kaplan and Anthony C. Warren

By: Jack M. Kaplan and Anthony C. WarrenMaterial type: TextTextPublication details: Hoboken : John Wiley and Sons, c2010. Edition: 3rd edDescription: xiv, 418 p. : col. ill. ; 26 cmISBN: 9780470169698Subject(s): entrepreneurship | New business enterprise---managementDDC classification: 658.421 KAP
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
658.421 KAP (Browse shelf(Opens below)) Available 15081
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CONTENT

PART 1. Getting Started as an Entrepreneur
Chapter 1. What Is an Entrepreneur?
Chapter Ch. 2. The Entrepreneurial Process
Chapter Ch. 3. The Art of Innovation - Developing Ideas and Business Opportunities
Chapter Ch. 4. Analyzing the Market, Customers, and Competition
Chapter Ch. 5. Writing the Winning Business Plan
Chapter Ch. 6. Setting Up the Company

PART 2. Money Sources-Finding and Managing Funds
Chapter 7. Bootstrapping and Financing the Closely Held Company
Chapter 8. Equity Financing for High Growth
Chapter 9. Managing the Money

PART 3. Implementation
Chapter 10. Discovering Value in Intellectual Property: The Competitive Edge
Chapter 11. Business Models and the Power of Information
Chapter 12. Managing the Team

PART 4. Communicating and Exiting
Chapter 13. Communicating the Opportunity
Chapter 14. Scaling and Exiting the Venture

Includes bibliographical references and index

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