Internal Branding : growing your brand from within / Jerome Joseph
Material type:
TextPublication details: Singapore The Brand Theatre 2012 Description: 173 p. ; 22 cm. : col., illISBN: 9789810741112DDC classification:
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College QI Campus | Villa College Library | 658.827 JOS (Browse shelf(Opens below)) | Available | 15851 | ||
|
English Lending
|
Villa College QI Campus | Villa College Library | 658.827 JOS (Browse shelf(Opens below)) | Available | 15852 |
Contents Include:
Part One: Why
Chapter 1 - The beginning: Your Brand is your promise
Chapter 2 - Why internal branding is important
Chapter 3 - Know the importance of your employees
Part Two: What
Introduction to internal branding: The 5 Cs
Chapter 4 - 1C: Clarity
Chapter 5 - 2C:Commitment
Chapter 6 - 3C: Connection
Chapter 7- 4C: Consistency
Chapter 8 - 5C: Championing
Part Three: How
Chapter 9 - Making it all happen
Chapter 10 - Step 1: Brand Research
Chapter 11 - Step 2: Strategy Blueprint - Brand DNA
Chapter 12 - Step 3: Motivation & internal training
Chapter 13 - Step 4: Communicate: Delivering the experience
Chapter 14 - Step 5: Support systems
Chapter 15: Step 6: Brand performance measurement
Chapter 16: Creating the brand culture
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