The tipping point : how little things can make a big difference / Malcolm Gladwell
Material type:
TextPublication details: Boston : Black bay books ; Abacus Books, c2013. Description: [301] p. ; 21 cmISBN: 9780316346627; 9780349113463DDC classification: 302 GLA
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 302 GLA (Browse shelf(Opens below)) | Available | 18217 | ||
|
English Lending
|
Villa College Library | Villa College Library | 302 GLA (Browse shelf(Opens below)) | Available | 18218 | ||
|
English Lending
|
Villa College Library | Villa College Library | 302 GLA (Browse shelf(Opens below)) | Available | 15892 |
Contents
Introduction
One
The three rules of epidemics
Two
The law of the few : Connectors, Mavens, and Salesmen
Three
The stickiness factor : Sesame street, blue's clues, and the educational virus
Four
The power of context (part one) : bernie goetz and the rise and fall of New York city crime
Five
The power of context (part two : the magic number one hundred and fifty
Six
Case study : rumors, sneakers, and the power of translation
Seven
Case study : Suicide, smoking, and the search for unsticky cigarette
Eight
Conclusion : Focus, test, and believe
Afterword : tipping point lessons from the real world
Endnotes
Acknowledgments
Index
Reading group guide
Excerpt from david and goliath
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