How I built this : the unexpected paths to success from the world's most inspiring entrepreneurs / Guy Raz and Nils Parker
Material type:
TextPublication details: New York : Houghton Mifflin Harcourt , 2020. Description: 302 p. ; 23 cmISBN: 9780358216766Subject(s): New business enterprises | Entrepreneurship | Businesspeople | Success in business | Business and EconomicsDDC classification: 658.11
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College QI Campus | Villa College Library | 658.11 RAZ (Browse shelf(Opens below)) | Available | 15931 |
Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture
Contents include
Part I THE CALL
Be open to ideas
Is it dangerous or just scary?
Leave your safety zone... but do it safely
Do your research
Find your co-founder
Fund the business, part 1: Bootstrapping
Get your story straight
Fund your business, part 2: Other people's money
Iterate, iterate, iterate
Part II The test(s)
Go in through the side door
It's all about location
Get attention, part 1: Building buzz
Get attention, part 2: Engineering word of mouth
Survive the crucible
Fund the business, part 3: Professional money
Protect what you've built
When catastrophe strikes
The art of the pivot
Part III The destination
It can't be all about the money
Build a culture, not a cult
Think small to get big
Manage partnership tensions
Know thyself
When to sell and when to stay
Be kind
What you do with your luck
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