Reasearch methods for business : a skill-building approach / Roger Bougie and Uma Sekaran

By: Bougie, Roger | Sekaran, UmaMaterial type: Text

TextPublication details: Hoboken : Wiley, c2020 Edition: 8th edDescription: xxv, 396p. ; col. ill. ; 26 cmISBN: 9781119663706Subject(s): Business research methodologyDDC classification: 650.072 BOU

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Item type	Current library	Home library	Call number	Status	Barcode
English Lending	Villa College QI Campus	Villa College Library	650.072 BOU (Browse shelf(Opens below))	Available	16315
English Lending	Villa College QI Campus	Villa College Library	650.072 BOU (Browse shelf(Opens below))	Available	16225
English Lending	Villa College QI Campus	Villa College Library	650.072 BOU (Browse shelf(Opens below))	Available	16226

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1 Introduction to research
2 The scientific approach and alternative approaches to investigation
3 Defining the management problems
4 Defining the research problem
5 The critical literature review
6 Theoretical framework and Hypothesis development
7 Elements of research design
8 Interviews
9 Observation
10 Administering Questionnaires
11 Experimental Designs
12 Measurement of variables : operational definitions
13 Measurement of variables : scaling, reliability and validity
14 Sampling
15 Quantitative data analysis
16 Quantitative data analysis: hypothesis testing
17 Qualitative data analysis
18 Conclusion
19 The research report

Also included statistical tables, Glossary, bibliography and Index

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