Research methods for business students / Mark N. K. Saunders , Philip Lewis and Adrian Thornhill

By: Saunders, Mark N. K | Lewis, Philip | Thornhill, AdrianMaterial type: Text

TextPublication details: New York : Pearson, c2019. Edition: 8th edDescription: xxxiii, 833 p. ; col. ill. ; 27 cmISBN: 9781292208787Subject(s): Business Research | Business Research Data processingDDC classification: 650.072 SAU

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
English Lending	Villa College Library	Villa College Library	650.072 SAU (Browse shelf(Opens below))	Available	16322
English Lending	Villa College Library	Villa College Library	650.072 SAU (Browse shelf(Opens below))	Available	16323
General Lending	Villa College Library	Villa College Library	650.072 SAU (Browse shelf(Opens below))	Available	16324

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Publisher's acknowledgements
Business and management research, reflective diaries and the purpose of this book
Formulating and clarifying the research topic
Critically reviewing the literature
Understanding research philosophy and approaches to theory development
Formulating the research design
Negotiating access and research ethics
Selecting samples
Utilising secondary data
Collecting data through observation
Collecting primary data using research interviews and research diaries
Collecting primary data using questionnaires
Analysing data quantitatively
Analysing data qualitatively
Writing and presenting your project report
Bibliography
Appendices
Glossary
Index

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