Selling to the government : what it takes to compete and win in the world's largest market
Publication details: New Jersey : John Wiley, c2011, Description: xx, 234 p. ; 23 cmISBN: 9780470881330Subject(s): 1.Public contracts -- United States. 2.Government contractors -- United States. 3.Government purchasing -- United StatesDDC classification: 658.804 AMT| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.804 AMT (Browse shelf(Opens below)) | Available | 1621 |
Contents:
Chapter 1. What It Takes to Play: Tips and Caveats for Chief Executive Officers, Boards, and Others Looking for Shortcuts.
Chapter 2. How the Government Buys.
Chapter 3. Determining Where You Fit: Prime Contractor, Subcontractor, GSA Schedule, Open Market, or All of the Above.
Chapter 4. Infrastructure Issues: What Your Company Needs to Succeed.
Chapter 5. Aligning Marketing, Sales, and Business Development.
Chapter 6. The Power of Relationships.
Chapter 7. The Myth of the Level Playing Field: How Small Businesses Can Play.
Chapter 8. Differentiation Is the Key.
Chapter 9. Execution.
Chapter 10. Building Momentum.
Chapter 11. The Missing Link: Web 2.0 Tools.
Chapter 12. Final Thoughts on Staying on Top of the Game and Becoming a Government Market Master.
Includes bibliographical references and index.
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