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Essentials of entrepreneurship and small business management / Norman Scarborough and Jeffrey Cornwall

By: Scarborough, Norman M | Cornwall, Jeffrey RMaterial type: TextTextPublication details: Harlow : Pearson, c2019. Edition: 9th edDescription: 827 p. : col. ill. ; 28 cmISBN: 9781292266022DDC classification: 658.022 SCA
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
658.022 SCA (Browse shelf(Opens below)) Available 17085
English Lending English Lending Villa College Library
Villa College Library
658.022 SCA (Browse shelf(Opens below)) Available 16822
Total holds: 0

Content

SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP

1. The Foundations of Entrepreneurship

2. Ethics and Social Responsibility: Doing the Right Thing

3. Creativity and Innovation: Keys to Entrepreneurial Success


SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

4. Conducting a Feasibility Analysis and Designing a Business Model

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership

7. Buying an Existing Business

8. Franchising and the Entrepreneur


SECTION III: LAUNCHING THE BUSINESS

9. Building a Powerful Bootstrap Marketing Plan

10. E-Commerce and the Entrepreneur

11. Pricing and Credit Strategies

12. Creating a Successful Financial Plan

13. Managing Cash Flow

14. Choosing the Right Location and Layout


SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

15. Sources of Financing: Equity and Debt

16. Global Aspects of Entrepreneurship

17. Building a New Venture Team and Planning for the Next Generation

Include index

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