Growth hacker marketing : a primer on the future of PR, marketing, and advertising / Rayn Holiday

By: Holiday, RaynMaterial type: Text

TextPublication details: United State of America : Portfolio ; Penguin, c2018 Description: xxxi, 137 p. ; 20 cmISBN: 9781591847380Subject(s): Marketing | Internet MarketingDDC classification: 658.8 HOL

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.8 HOL (Browse shelf(Opens below))	Available		17017

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Contents
An introduction to growth hacking

Step 1
It begins with product market fit
Step 2
Finding your growth Hack
Step 3
Turn 1 into 2 and 2 into 4 - going viral
step 4
close the loop : retention and optimization
My conversion : putting the lessons into practice
Special bonus
Afterword
A growth hacking glossary
FAQS
Becoming a growth hacker : the next steps
Acknowledgments
notes

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