The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout
Material type:
TextPublication details: New York : Harper, c1994 Description: xii, 143 p. : ill. ; 12 cmISBN: 0887306667 ; 9780887306662Subject(s): MarketingDDC classification: 658.8 RIE
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.8 RIE (Browse shelf(Opens below)) | Available | 17018 |
Contents
Introduction
1. The law of leadership
2. The law of category
3. The law of mind
4. The law of perception
5.The law of focus
6. The law of exclusivity
7. The law of the ladder
8. The law of duality
9. The law of the opposite
10.The law of division
11. The law of perspective
12.The law of line extension
13. The law of sacrifice
14. The law of attributes
15. The law of candor
16. The law of singularity
17. The law of Unpredictability
18. The law of success
19.The law of failure
20. The law of hypes
21. The law of acceleration
22. The law of resources
Also includes index.
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