Economics for business / John Sloman...[et al.]

Contents Include

Part A Business Economics
1 The business environment and business economics
2 Economics and the world of business
3 Business organizations

Part B Business Markets
4 The working of competitive markets
5 Business in a market enviroment

Part C Background demand
6 Demand and the consumer
7 Behavioural economics of the consumer
8 Firms and the consumer

Part D Background to supply
9 Costs of production
10 Revenue and profit

Part E Supply : short-run decision making by firms
11 profit maximization under perfect competition and monopoly
12 profit maximization under imperfect competition
13 Alternative theories of the firm

Part F Supply : Alternative strategies
14 An introduction to business
15 Growth strategy
16 The small firm sector
17 Pricing strategy

Part G The firm in the factor market
18 Labour markets, wages and industrial relations
19 Investment and the employment of capital

Part H The relationship between Government and business
20 Reasons of government intervention in the markets
21 Government and the firms
22 Government and the market

Part I Business in the International environment
23 Globalization and multinational business
24 International trade
25 Trading blocks

Part J The Macroeconomics environment
26 The Macroeconomics environment of business
27 the balance of payments and exchange rates
28 The financial systems
29 Business Activity, unemployment and inflation

Part K Macroeconomic Policy
30 demand-side policy
31 Supply side policy
32 International economic policy