Internet marketing intellgence : research tools, techniques and resources / Edward Forrest

By: Forrest, EdwardMaterial type: Text

TextPublication details: Boston : McGraw Hill, c2003. Description: xiii, 242 p. : col. ill. ; 25 cmISBN: 0074711202DDC classification: 658.8302854678 FOR

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8302854678 FOR (Browse shelf(Opens below))	Available		17221

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1. Marketing research: Established traditions and emerging trends
2. Internet search and re-search
3. Personal intelligence
4. Environmental intelligence
5. Consumer intelligence
6. Competitive intelligence
7. Internet surveys
8. An introduction to internet newsgroup
9. Applied reasearch methods for newsgroups and discussion groups
10. Online focus groups
11. Web sites, sources and data-reliability and validity
12. Ethical concerns and legalities

Includes index

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