Electronic commerce 2006 : a managerial perspective / Efraim Turban, ... [et al.]

By: Turban, Efraim | King, David | Viehland, Dennis | Lee, JaeMaterial type: Text

TextPublication details: New York : Prentice Hall, c2006. Description: xl, 792 p. : col. ill. ; 28 cmISBN: 0131976672DDC classification: 658.872 TUR

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.872 TUR (Browse shelf(Opens below))	Available		17303

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Ch. 1. Overview of electronic commerce
Ch. 2. E-marketplaces : structures, mechanisms, economics, and impacts
Ch. 3. Retailing in electronic commerce : products and services
Ch. 4. Consumer behavior, market research, and advertisement
Ch. 5. B2B E-commerce : selling and buying in private E-markets
Ch. 6. Public B2B exchanges and support services
Ch. 7. E-supply chains, collaborative commerce, intrabusiness EC, and corporate portals
Ch. 8. Innovative EC systems : from E-government and E-learning to C2C
Ch. 9. Mobile commerce and pervasive computing
Ch. 10. E-auctions
Ch. 11. E-commerce security
Ch. 12. Electronic payment systems
Ch. 13. Order fulfillment, eCRM, and other support services
Ch. 14. E-commerce strategy and global EC
Ch. 15. Economics and justification of electronic commerce
Ch. 16. Launching a successful online business and EC project
Ch. 17. Legal, ethical, and societal impacts of EC

Includes bibliographical references and index

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