The Routledge handbook of hospitality marketing / edited by Dogan Gursoy

Part I Hospitality marketing concepts
chapter 1 Hospitality marketing: A historical perspective / S. Emre Dilek and Serhat Harman
chapter 2 A critical review of hospitality marketing concepts / Gaunette Sinclair- Maragh
chapter 3 A critical review of market segmentation, target marketing and positioning in hospitality marketing / Precious Chikezie Ezeh

Part II Hospitality marketing methodologies
chapter 4 A critical review of hospitality marketing statistical techniques and applications / Edward C. Bolden, III
chapter 5 Qualitative marketing methodology / Rosemarie Neuninger
chapter 6 Quantitative marketing methodology and methods / Lisa Slevitch
chapter 7 Questionnaire survey design in hospitality marketing / Yinghua Huang

Part III Hospitality marketing approaches, functions and strategies
chapter 8 The foundation of twenty- first- century hospitality marketing strategy / Bonnie J. Knutson
chapter 9 Product/ service management / Drita Kruja
chapter 10 Distribution of hospitality products / Thomas A. Maier and Frank Ohara
chapter 11 Financial marketing decisions in the hospitality industry / Albert Barreda
chapter 12 Marketing information management
chapter 13 Selling in the hospitality industry / Jeffrey A. Beck
chapter 14 Promotion in the hospitality industry / Ali Dalgiç, Ozan Güler and Kemal Birdir
chapter 15 Advertising in the hotel industry: The influence of emotional appeals in advertising on consumers' purchase intention in the hotel industry
chapter 16 Public relations in hospitality marketing / W.K. Athula C. Gnanapala
chapter 17 Online distribution channels and yield management in the hotel industry / Baris Civak
chapter 18 Internal marketing / Aaron Hsiao and Emily Ma
chapter 19 Perceptual and relational approach to hotel brand equity: Measurement, criticism, and challenges / Maja Šeric and Irene Gil- Saura
chapter 20 Sensory marketing in hotels: Undiferstanding of sensory triggers for hotel operations / Bona Kim, Saerom Wang and Cindy Yoonjoung Heo
chapter 21 The silver segment: A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry / Adela Baldiferas-Cejudo

Part IV Hospitality consumer behavior
chapter 22 Hospitality consumers' decision- making / Haywantee Ramkissoon
chapter 23 Hospitality consumers' information search behavior: Reinforcement and displacement of traditional media / Haywantee Ramkissoon
chapter 24 Customer motivation, attitude and beliefs / Girish Prayag
chapter 25 Relationship marketing management and loyalty in hospitality firms / Roya Rahimi
chapter 26 Customer delight: A new marketing strategy to build up trust / Soma Sinha Roy
chapter 27 Generation Y perspective of hotel disintermediation and user- generated content: The case of Taiwan / Giacomo Del Chiappa

Part V Impact of culture on hospitality marketing
chapter 28 Impact of culture on production and delivery of hospitality products/ services / Shangzhi (Charles) Qiu, Dan Jin and Saerom Wang
chapter 29 Impact of culture on hospitality customers' decision- making process / Eun- Kyong (Cindy) Choi, Inna Soifer and Hyun- Woo Joung

Part VI Sustainability and the environment
chapter 30 Hospitality sustainability practices, consumer behavior and marketing / C. Michael Hall
chapter 31 Promoting sustainability initiatives in the hospitality industry / Bidisha Burman and Pia A. Albinsson
chapter 32 Impact of sustainability practices on hospitality consumers' behaviors and attitudes: A case of LUX* Resorts & Hotels / Vishnee Sowamber
chapter 33 Sustainable practices in Spanish and Hungarian hotels: A Triple Bottom Line approach / Irene Gil- Saura and María- Eugenia Ruiz- Molina

Part VII Innovation in hospitality marketing
chapter 34 A critical review of innovation in hospitality marketing / Eojina Kim, Liang (Rebecca) Tang and Robert Bosselman
chapter 35 Innovation in product/ service development and delivery / Adina Letitia Negrusa, Valentin Toadifer and Veronica Rozalia Rus
chapter 36 Innovation in hospitality service experience creation and delivery / James Brian Aday, Steve Lui and Andrew R. Walls
chapter 37 Integrated marketing communications in the hospitality and tourism industry / Chuhan (Renee) Wang and Ercan Sirakaya- Turk

Part VIII Internet and technology
chapter 38 A critical review of the impact of technology and the internet on hospitality marketing / Blake H. Bai, Chloe S. Kim, Peter B. Kim and Simon Milne
chapter 39 Changes in the distribution of hospitality products and e- commerce / Marios Sotiriadis
chapter 40 Impact of peer- to- peer review sites on hospitality consumer behaviors and product service/ delivery / Myunghee Mindy Jeon
chapter 41 Social media and hospitality marketing / María Pilar Martínez- Ruiz, Isabel Llodrà- Riera and Ana Isabel Jiménez- Zarco
chapter 42 Mobile apps and hospitality marketing / Lu Zhang
chapter 43 Personalized hotel recommendations based on social networks / Shaowu Liu and Gang Li
chapter 44 The impact of smartphones on hospitality consumer behavior / Colin Mang, Natalya Brown and Linda Piper
chapter 45 The effect of user- generated content on consumer responses in hotels and restaurants: A social communication framework / Lawrence Hoc Nang Fong

PART IX Future of hospitality marketing: Trends and analysis
chapter 46 An overview of trends and challenges in the hospitality industry / Chris Ryan
chapter 47 Changes in hospitality consumers' needs and wants / James Arthur Williams
chapter 48 Future of hospitality marketing: Trends and challenges / Sergio Moreno Gil and J.R. Brent Ritchie
chapter 49 The evolving future of sales / Richard G. McNeill.

Includes index