Marketing management / Philip Kolter, Kevin Lane Keller and Alexander Chernev

By: Kolter, Philip | Keller, Kevin Lane | Chernev, AlexanderMaterial type: Text

TextPublication details: London : Pearson, c2022. Edition: 16th edDescription: 605 p. : col. ill. ; 28 cmISBN: 9781292404813; 1292404817DDC classification: 658.8 KOL

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 KOL (Browse shelf(Opens below))	Available		17415
English Lending	Villa College Library	Villa College Library	658.8 KOL (Browse shelf(Opens below))	Checked out	03/22/2026	17416

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CONTENTS

PART I: FUNDAMENTALS OF MARKETING MANAGEMENT
PART II: UNDERSTANDING THE MARKET
PART III: DEVELOPING A WINNING MARKETING STRATEGY
PART IV: DESIGNING VALUE
PART V: COMMUNICATING VALUE
PART VI: DELIVERING VALUE
PART VII: MANAGING GROWTH

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