Rehumanize your business : how personal videos accelerate sales and improve customer experience / Ethan Beute and Stephen Pacinelli

CONTENT INCLUDES:

Part 1: Why it's time to rehumanize your business
Chapter 1: The new way to communicate, connect, and convert
A simple video makes a big difference
Video for relationships, not just for marketing
It's like we've already met
Video makes you more familiar and approachable
The numbers: video email versus traditional email
The stats, claims, and hype to ignore
The one question to ask yourself

Chapter 2: Email: the indispensable, broken tool
"you've got mail"
Alternatives to email
The indispensable tool
The problem of (over)crafting your emails
So, emojis?
Repairing email

Chapter 3: Video: the personal, rehumanizing tool
Relationships are the whole point
Millennia of human brain training
Our faces speak the same language
The eyes have it
Talking with your hands
The warmth of your smile
Outsmarting our mental shortcuts

Chapter 4: Six signs this new approach is for you and your business
Sign 1: you teach, train, sell, or serve
Sign 2: you drive opportunities toward face-to-face meetings
Sign 3: you want to improve customer experience
Sign 4: you risk disintermediation by web apps, tools, and automations
Sign 5: you benefit from word of mouth
Sign 6: you win more opportunities face to face
Six signs that you need personal video


Part 2: When to rehumanize with video
Chapter 5: Nine stories of sales acceleration and better customer experience
Author dan pink and professor dan smith
The most important sound in any language
Leadership, video, and the handwritten note
Appreciation you can feel
More sales replies and fewer support replies
Even more success in customer success.
The first salesperson to send 10,000 videos
A sales team that's sent 10,000 videos
Personal touch, faster conversion, and more referrals
It's not about the video

Chapter 6: Ten times to use video instead of plain, typed-out text
Top 10 times video says it better
When not to send video


Part 3: how to record and send videos
Chapter 7: Sending video in emails, text messages, and social messages
Three ways to send video in email
Screen recording
Sending videos by text messages
Sending videos in social messages
Delivery, filters, and firewalls
The video viewing experience
Face to face in any channel

Chapter 8: Why you're not sending video and how to get comfortable on camera
Why we stop "doing video" before we even start
You look (and sound) great
You know what to say
Your process results from execution
Seven tips for better videos
You're not alone

Chapter 9: The salesperson's guide to video cameras
Video camera tips
Video setup tips
The right tool for the right job


Part 4: Improving video results
Chapter 10: How to get more opens, plays, and replies
Top reasons for video email underperformance
How to get more email opens
How to get more video plays
How to keep people engaged in your videos
How to increase your reply rate
Tips for prospecting with video

Chapter 11: So, you sent a video . . . Now what?
How tracking helps you follow up more effectively
What to do if your video email didn't get opened
What to do if your video didn't get played
What to do if you didn't get a reply
Multiple views, latent demand, and long-term follow-up
Now what? That's what!

Chapter 12: Where rehumanization is now and where it's headed
More effective and more satisfying work
The soft edge
The state of the movement.
Measuring more than opens, plays, and replies
Your next steps
Rehumanize your communication and your business

Includes index