The matriarch rules : how to own your power, know your worth, and lead the life you've always wanted / Randy Patterson

Contents

The modern matriarch
Loved, but not cared for
A craving for "normal"
A truth moment
When "wise counsel" appears
A matriarch today
The matriarch is the CEO
Homeless but not helpless
Use your resources
Getting on our feet
From baby blues to business partner
Roles and responsibilities of the matriarch
A matriarch's future is based on her actions today
Take history-changing actions
Tally your successes and not your failures
Write the story of you: a woman destined for great success
Live each day to the fullest, and feel like you absolutely slayed it
Protect your dreams with your life!
The four big lies
Lie #1 I'll try
Lie #2 I'm too busy
Lie #3 I can't
Lie #4 I had no choice
A matriarch owns her decisions
Meet Suzie, a woman in need of wise counsel
The co-signer: does she co-sign your agenda or her own?
Contents note continued: wise counsel: she paints the big picture without an agenda
Confidence is key
Decision-making 101
Attention! We no longer work for free!
We all want a bigger, better boat and working for free is not how we'll get it!
Calling all matriarchs! Viva la revolution!
A life and business that's carefully crafted
Branding: just do it
People are their own brands
Rebuilding your brand based on your authentic self
Your brand aesthetic: are you bland or on brand?
Your personal style guide
Your family has also been branded
The wedding therapist: finding the starting point for her business's brand
A carefully crafted matriarch business
Time management and the five rules of business
Time management
Let's go make some money, matriarch!
Rule #1 it starts with a plan
Rule #2 it's got to be legal
Rule #3 it takes a systematic approach
Rule #4 marketing is a never-ending process
Contents note continued: rule #5 you've got to be found on the web
Manage your time and follow the rules
The payoff is personal
Confidence can overcome an old message
Confidence, meet systems and tools
Passion: a strong and barely controllable emotion
Inspiration and motivation
Maintaining motivation
Pressure is how diamonds are made
A matriarch maintains and protects what she builds
Make not having these F.E.A.R.S. Your biggest fears
A matriarch leaves a great legacy
What exactly is a legacy?
Leaving a legacy whether you like it or not
My mom, Shari..
A matriarch lives an intentional life
A matriarch cultivates an inner sanctum
A matriarch gives and takes
A matriarch rocks out to her own soundtrack
A matriarch knows her language is her legacy
A matriarch switches gears when necessary
Live like a matriarch and leave a legacy worthy of a matriarch!

Includes index