Training reinforcement : the 7 principles to create measurable behavior change and make learning stick / Anthonie Wurth and Kees Wurth

Contents

PART 1 Understanding Reinforcement to Reach Behavior Change
ch. 1 Eyeing Gold
ch. 2 What Is Reinforcement?
ch. 3 Behavior Change Is Critical
ch. 4 Influencing Behavior Change

PART 2 Building the Foundation
ch. 5 An Overview of The 7 Principles of Reinforcement
ch. 6 Principle 1: Master the 3 Phases for Results
ch. 7 Principle 2: Close the 5 Reinforcement Gaps
ch. 8 Principle 3: Create Measurable Behavior Change
ch. 9 Recap of Building the Foundation

PART 3 Engagement
ch. 10 Principle 4: Provide the Perfect Push and Pull
ch. 11 Principle 5: Create Friction and Direction
ch. 12 Principle 6: Follow the Reinforcement Flow
ch. 13 Recap of Engagement
ch. 14 Principle 7: Place the Learner in the Center

PART 4 Analyzing Your Reinforcement Program
ch. 15 Finding Balance with the Reinforcement Lever
ch. 16 Crafting Reinforcement Messages
ch. 17 Reinforcement for Different Training Types
ch. 18 Introducing Your Reinforcement Program
ch. 19 Sore Made.

Includes index