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Planning and managing public relations campaigns : a strategic approach / Anne Gregory
Material type:
TextPublication details: London : KoganPage, c2021 Edition: 5th edDescription: [ix], 334 p. : ill. ; 24 cmISBN: 9781789663204Subject(s): Public relations | Management | Public relations -- Great BritianDDC classification: 659.2 GRE
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 659.2 GRE (Browse shelf(Opens below)) | Available | 18015 | ||
|
English Lending
|
Villa College Library | Villa College Library | 659.2 GRE (Browse shelf(Opens below)) | Available | 18016 |
Total holds: 0
Contents
01 Planning and managing in a changing world
02 The role of public relations in organizations
03 Planning and context
04 Starting the planning process
05 Research Analysis
06 Communication theory and setting aims and objectives
07 Knowing the stakeholders and content
08 Strategy and tactics
09 Timescales and resources
10 Knowing what has been achieved: evaluation and review
Includes Index
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