The AirAsia story : how a young airline made it possible for everyone to fly and became a runaway success / Sen Ze and Jayne Ng

By: Sen, Ze | Ng, JayneMaterial type: Text

TextPublication details: Malaysia : Kanyin Publications, c2007. Description: ix, 159 p. : ill. ; ; 22 cmISBN: 9833789108Subject(s): AirAsia-History | Airplanes, Company-MalaysiaDDC classification: 387.7065595 ZE

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	387.7065595 ZE (Browse shelf(Opens below))	Available		18083

Total holds: 0

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CONTENT INCLUDES:

1. Dawn of the Red Airline
2. LCCT - so near yet so far
3. AirAsia versus MAS - Round one
4. AirAsia versus MAS - Round two
5. Hard route to Singapore - Part 1
6. Hard route to Singapore - Part 2
7. The power of branding
8. Milestones
9. The sky's the limit

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