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Buyer-centered selling : how modern sellers engage & collabrate with buyers / Thomas Williams and Thomas Saine

By: Williams, Thomas | Saine, ThomasMaterial type: TextTextPublication details: Arizona : Complex Sale Publishing, c2019. Description: xxx, 265 p. : ill. : 23 cmISBN: 9781948974042 ; 9781948974059 ; 9781948974066 Subject(s): Selling | Consumer behavior | Industrial procurementDDC classification: 658.85 WIL
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
658.85 WIL (Browse shelf(Opens below)) Available 18175
Total holds: 0

CONTENT INCLUDES:

1. The footprints of change: the challenges of buyer-centered selling
2. Get connected: adapt to the customer's buying process
3. The tortoise and the hare: Win with buyer-centered discovery
4. From jekyll to hyde: selling to a buyer's behavioural style
5. Differentiating with value messages that snap, crackle and pop
6. Jewels from the junkyard: resuscitating stalled opportunities
7. Scared straight: selling to the risk averse buyer
8. Cold case files: activating dormant leads & inactive accounts
9. unlocking the executive mindset: selling up
10. Is your cross-selling program driving you crazy?
11. Secrets of closing like a pro

Includes index.

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