Event studies : theory and management for the planned events / Donald Getz and Stephen J. Page
Material type:
TextPublication details: London : Routledge, c2024. Edition: 5th edDescription: xviii, 497 p. : col. ill. ; 25 cmISBN: 9781032448633; 9781032448640; 9781003374251DDC classification: 394.2 GET
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 394.2 GET (Browse shelf(Opens below)) | Available | 18287 |
CONTENT
1. Introduction, and Overview of Event Studies
2. Forces, Trends, and Issues Affecting Events
3. The Nature and Classification of Planned Events
4. Event Experiences and Meanings
5. Celebration Events and Experiences
6. Business, Sport, and Other Event Experiences
7. Public Policy and Events
8. Event Management Fundamentals
9. Directing, Leadership, and Human Resources for Events
10. Event Planning and Operations
11. Event Design: Theory and Principles
12. Antecedents, Event Marketing, and Communications
13. Risk, Health, and Environmental Management for Events
14. Event Outcome Evaluation and Impact Assessment
15. Event Tourism
16. Foundation Disciplines and Closely-Related Fields for Event Studies
17. Research and Knowledge Creation for Event Studies.
Includes bibliographical references and index.
There are no comments on this title.