Edexcel international AS / A Level business : student book 1 / Rob Jones

By: Jones, RobMaterial type: Text

TextPublication details: London : Pearson, c2015. Description: ix, 327 p. : col. ill. ; 28 cmISBN: 9781292239170DDC classification: 650 JON

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
VIHS textbooks	Villa College Library	Villa College Library	650 JON (Browse shelf(Opens below))	Available		18338

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CONTENT

UNIT 1: MARKETING AND PEOPLE
Meeting customer needs
The market
Marketing mix and strategy
Managing people
Entrepreneurs and leaders

UNIT 2: MANAGING BUSINESS ACTIVITIES
Planning a business and raising finance
Financial planning
Managing finance
Resource management
External influencers

Includes index

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