Competitive advantage : creating and sustaining superior performance

By: Michael E. PorterPublication details: New York : Free Press, 2004. Description: xxiv, 557 p. : ill. ; 23cmISBN: 0743260872Subject(s): 1. Competitions. 2. Industrial managementDDC classification: 658 POR

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658 POR (Browse shelf(Opens below))	In transit from Villa College QI Campus to Villa College Library since 01/16/2023		2062

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Contents:
1. Competitive strategy: the core concepts
2. The value chain and competitive advantage
3. Cost advantage
4. Differentiation
5. Technology and competitive advantage
6. Competitor selection
7. Industry segmentation and competitive advantage
8. Substitution
9. Interrelationships among business units
10. Horizontal strategy
11. Achieving interrelationships
12. Complementary products and competitive advantage
13. Industry scenarios and competitive strategy under uncertainty
14. Defensive strategy
15. Attacking an industry leader.

Includes bibliographical references and index.

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