Research methods in business studies : a practical guide

By: Pervez Ghauri, Kjell GronhaugPublication details: New Delhi : Dorling Kindersley, c2011. Edition: 3rd edDescription: xviii, 257 p. : ill. ; 24 cmISBN: 9788131755341Subject(s): 1. Management -- Research. 2. Business -- ResearchDDC classification: 658 GHA

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658 GHA (Browse shelf(Opens below))	In transit from Villa College QI Campus to Villa College Library since 11/09/2022		2076

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Contents:
1. Introduction
2. Research in business studies
3. The research process
4. Research problems
5. Research design
6. Measurements
7. Data sources
8. Data collection
9. Sampling in empirical research
10. Preparation and analysis of data
11. Quantitative data analysis
12. Qualitative data analysis
13. Writing the final report.

Includes bibliographical references and index.

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