Business research methods
Publication details: New Delhi: Cengage Learning, c2003. Edition: 7th edDescription: xix, 748 p. : ill. ; 23 cmISBN: 9788131500293; 8131500292Subject(s): 1. Management -- Research. 2. Business -- ResearchDDC classification: 658.403072 ZIK| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.403072 ZIK (Browse shelf(Opens below)) | Available | 2077 |
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| 658.40300721 DAV Quantitative methods for decision making using Excel / | 658.40300721 DAV Quantitative methods for decision making using Excel / | 658.403072 SHU BBYN4103 Business research method | 658.403072 ZIK Business research methods | 658.4032 DAE Management science : decision making through systems thinking / | 658.4033 AND Quantitative methods for business | 658.40353 DUK Thinking in bets : making smarter decisions when you don't have all the facts / |
Contents:
Pt. 1. Introduction.
Ch. 1. The Role of Business Research.
Ch. 2. Information Systems and Knowledge Management.
Ch. 3. Theory Building.
Ch. 4. The Research Process: An Overview.
Ch. 5. Ethical Issues in Business Research
Pt. 2. Beginning Stages of the Research Process.
Ch. 6. Problem Definition and the Research Proposal.
Ch. 7. Exploratory Research and Qualitative Analysis.
Ch. 8. Secondary Data
Pt. 3. Research Methods for Collecting Primary Data.
Ch. 9. Survey Research: An Overview.
Ch. 10. Survey Research: Basic Methods of Communication with Respondents.
Ch. 11. Observation Methods.
Ch. 12. Experimental Research
Pt. 4. Measurement Concepts.
Ch. 13. Measurement and Scaling Concepts.
Ch. 14. Attitude Measurement.
Ch. 15. Questionnaire Design
Pt. 5. Sampling and Fieldwork.
Ch. 16. Sample Designs and Sampling Procedures.
Ch. 17. Determination of Sample Size: A Review of Statistical Theory.
Ch. 18. Fieldwork
Pt. 6. Data Analysis and Presentation.
Ch. 19. Editing and Coding: Beginning to Transform Raw Data into Information.
Ch. 20. Basic Data Analysis: Descriptive Statistics.
Ch. 21. Univariate Statistics.
Ch. 22. Bivariate Analysis: Tests of Differences.
Ch. 23. Bivariate Analysis: Measures of Association.
Ch. 24. Multivariate Analysis.
Ch. 25. Communicating Research Results: Report, Presentation, and Follow-Up
Pt. 7. Video Cases
Pt. 8. Critical Thinking Cases.ille and Alan.
Includes bibliographical references and index.
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