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Corporate strategy

By: Rob DransfieldPublication details: Oxford : Heinemann Educational, c2001. Description: iv, 119 p. : ill. ; 22 cmISBN: 0435332201Subject(s): 1. Business planningDDC classification: 658.4012 DRA
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
658.4012 DRA (Browse shelf(Opens below)) Available 2078
Total holds: 0

Contents:
Ch.1 What is corporate strategy?
Ch.2 Identifying past achievements
Ch.3 Scanning the environment
Ch.4 Assessing corporate strengths and weaknesses, and identifying opportunities and threats
Ch.5 Choosing a direction for the organization
Ch.6 Choosing a strategy
Ch.7 Implementing and monitoring strategies
Ch.8 Managing change in the organization
Ch.9 Developing a global strategy

Includes index

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