Business research methods
Publication details: Oxford : Oxford University Press, c2007. Edition: 2nd edDescription: xxxii, 786 p. : ill. ; 24 cmISBN: 0199539723Subject(s): 1. Business -- Research -- MethodologyDDC classification: 658.0072 BRY| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College QI Campus | Villa College Library | 658.0072 BRY (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 06/06/2022 | 2090 |
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| 658.0019 TED Denial | 658.004 BBT BBTP3103 Information technology for management / | 658.00711 TIS Study skills for business & management : | 658.0072 BRY Business research methods | 658.0072 CRO Research methods | 658.0072 CRO Research methods | 658.0072 KAM BMBR5103 Business research method : faculty of business management / |
Contents:
1. Business research strategies
2. Research designs
3. Planning a research project and formulating research questions
4. Getting started : reviewing the literature
5. Ethics in business research
6. The nature of quantitative research
7. Sampling
8. Structured interviewing
9. Self-completion questionnaires
10. Asking questions
11. Structured observation
12. Content analysis
13. Secondary analysis and official statistics
14. Quantitative data analysis
15. Using SPSS for Windows
16. The nature of qualitative research
17. Ethnography and participant observation
18. Interviewing in qualitative research
19. Focus groups
20. Language in qualitative research
21. Documents as sources of data
22. Qualitative data analysis
23. Computer-assisted qualitative data analysis : using NVivo
24. Breaking down the quantitative/qualitative divide
25. Mixed methods research : combining quantitative and qualitative research.
26. Internet research methods
27. Writing up business research.
Includes bibliographical references and index.
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