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Managing in the global economy

By: Richard M. Steers, Luciara NardonPublication details: New Delhi : Prentice-Hall, c2006. Description: xv, 383 p. : ill. ; 24 cmISBN: 8120329473Subject(s): 1. International business enterprises -- Management. 2. International trade -- Cross-cultural studies. 3. Strategic planning. 4. International economic relationsDDC classification: 658.049 STE
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Contents:
Pt. 1 The emerging global economy
1 Managing in the global economy : an introduction
2 Challenges and prospects of globalization
3 Economic foundations of global business
4 National trade policy and competitive advantage
5 Legal and political foundations of global business
6 Economic integration and regional trading blocs
Pt. 2 Culture, Organization, and strategy
7 Cultural foundations of global business
8 Assessing cultural differences
9 Organizing for global business
10 Developing global business strategies
11 Building global strategic alliances
12 Strategies for international negotiation
Pt. 3 Managing global operations
13 Staffing global operations
14 Managing a competitive global workforce
15 Managing total quality and employee involvement
16 Managing multicultural teams
App managing in the global economy: a field project

Includes bibliographical references and index.

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