Doing business research : a guide to theory and practice / Nick Lee and Ian Lings
Material type:
TextPublication details: New Delhi : Sage Publications, c2008. ; New Dheli, Sage Publications : c2008. Description: xxiii, 423 p. : ill. ; 24 cmISBN: 9788132104544Subject(s): 1. Business -- ResearchDDC classification: 650.072 LEE
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 650.072 LEE (Browse shelf(Opens below)) | Available | 2110 |
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| 650.072 EAS Management and business research | 650.072 HAL Business and management research | 650.072 JAN Business research projects | 650.072 LEE Doing business research : a guide to theory and practice / | 650.072 SAU Research methods for business students / | 650.072 SAU Research methods for business students / | 650.072 SAU Research methods for business students / |
Contents:
1. What is research, and why would anyone want to do it?
2. The scientific approach to research
3. The interpretive approach to research
4. Reviewing existing literature
5. Theory, conceptualisation and hypotheses
6. Concepts, constructs and measurement
7. The process of measure development
8. Research design
9. Collecting qualitative data
10. Qualitative data analysis
11. Collecting quantitative data
12. How and why statistics work
13. Quantitative data analysis I
14. Quantitative data analysis II
15. Mixing methods and paradigmatic incommensurability
16. Writing and talking about your work.
Includes bibliographical references and index.
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