Managing and marketing of financial services / Indian Institute of Banking and Finance
Publication details: New Delhi : Taxmann, c2007. Edition: 2nd edDescription: [22] 378 p. : ill. ; 24 cmSubject(s): Bank marketing | Advertising -- Banks and bankingDDC classification: 332.10688 MAN| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 332.10688 MAN (Browse shelf(Opens below)) | Available | 2145 |
Total holds: 0
Contents:
Ch. 1. Strategic Business Planning
Ch. 2. Marketing- The Starting Point
Ch. 3. Marketing- Segmentation and Product Development
Ch. 4. Marketing- Communications
Ch. 5. Marketing- Distribution and Pricing
Ch. 6. Organisational Behavior and Human Resource Management
Ch. 7. Communication
Ch. 8. Conflict Resolution
Ch. 9. Team Leadership
Ch. 10. Case Study
Includes bibliographical references.
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