Quantitative research methods for communication : a hands-on approach / Jason S. Wrench ... [et al.]
Publication details: Oxford : Oxford University Press, c2008. Description: xi, 537 p. : ill. ; 26 cmISBN: 9780195699289DDC classification: 302.2072 QUA| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Reference
|
Villa College Library | Villa College Library | 302.2072 QUA (Browse shelf(Opens below)) | Available | 260 |
Contents
CHAPTER 1. An Introduction to Communication Research
CHAPTER 2. Empirical Research
CHAPTER 3. Research Ethics
CHAPTER 4. Searching for Previous Research and APA Style
CHAPTER 5. Research Structure and Literature Reviews
CHAPTER 6. Variables
CHAPTER 7. Communication Variables
CHAPTER 8. Descriptive Statistics
CHAPTER 9. Measurement
CHAPTER 10. Reliability and Validity
CHAPTER 11. Survey Research
CHAPTER 12. Content Analysis
CHAPTER 13. Experimental Design
CHAPTER 14. Sampling Methods
CHAPTER 15. Hypothesis Testing
CHAPTER 16. Chi-Square Test of Independence
CHAPTER 17. Independent Samples t-Tests
CHAPTER 18. One-Way Analysis of Variance (ANOVA)
CHAPTER 19. Correlation
CHAPTER 20. Regression
CHAPTER 21. Advanced Statistical Procedures
CHAPTER 22. Presenting Research
Includes bibliographical references and index
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