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The growth drivers : the definitive guide to transforming marketing capabilities
Publication details: New Delhi ; Wiley ; c2012 Description: xxi, 294 p. : ill. ; 23 cmISBN: 9788126538034Subject(s): 1. Market segmentation. 2. Economic development. 3. InvestmentsDDC classification: 658.802 BIR| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Villa College Library | Villa College Library | 658.802 BIR (Browse shelf(Opens below)) | Available | 2840 |
Total holds: 0
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| 658.80019 VIT Buying trances : a new psychology of sales and marketing | 658.800285 POW The high tech marketing machine | 658.80076 WON Marketing | 658.802 BIR The growth drivers | 658.802 FIL Marketing communications : brands, experiences and participation / | 658.802 FIL Marketing communications : brands, experiences and participation / | 658.802 FIL Marketing communications : brands, experiences and participation / |
Contents:
Part 1: Understanding the Growth Drivers
1 The Growth Challenge
2 How Marketing Drives Growth
3 Transforming Marketing Capabilities
Part 2: How to Transform Marketing Capabilities to Drive Growth
4 Defining a Marketing Capability Strategy
5 Developing Solutions (Processes and Skills)
6 Developing Solutions (Organization, People and Culture)
7 Driving Embedding
Part 3: Sustaining Growth in Practice
8 Measuring Impact
9 Mobilizing Capability Resources
10 The Future Growth Journey
Includes bibliographical references and index
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