The business of influence : reframing marketing and PR for the digital age

By: Philip SheldrakePublication details: New Delhi ; Wiley ; c2011 Description: xxi, 210 p. : ill. ; 24 cmISBN: 9788126538041Subject(s): 1. Internet marketing. 2. Marketing. 3. Public relations. 4. Influence (Psychology)DDC classification: 658.872 SHE

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Staff Reference	Villa College Library	Villa College Library	658.872 SHE (Browse shelf(Opens below))	Available		2842

Total holds: 0

Contents: 1 Where We Are Today
2 The Six Influence Flows
4 The Social Web
5 Measurement, Complexity and Influence-centricity
6 The Balanced Scorecard
7 The Influence Scorecard
8 Influence Trends
9 Reframing Marketing and PR
10 The Chief Influence Officer and Influence Professional
11 What Now?
Includes bibliographical references and index

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