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Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich and Norm Smallwood Dave Ulrich and Norm Smallwood

By: Ulrich, Dave | Smallwood, NormPublication details: Massachusettes : Harvard Business School Press, c2007. Description: xiv, 270 p. : ill. ; 24 cmISBN: 9781422110300Subject(s): 1. Leadership | 2. Executive coaching | 3. Organizational learningDDC classification: 658.4092 ULR
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
658.4092 ULR (Browse shelf(Opens below)) Available 3187
Total holds: 0

CONTENT INCLUDES

1. Branding Leadership
2. The Case For Building A Leadership Brand
3. Creating A Leadership Brand Statement
4. Assessing Leaders Against The Brand
5. Investing In Leadership Brand
6. Measuring Return On Leadership Brand
7. Building Awareness For Leadership Brand
8. Preserving Leadership Brand
9. Implications For Personal Brand

Includes bibliographical references and index

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