New product development : from initial idea to product management

By: Marc A. AnnacchinoPublication details: Massachusettes Butterworth-Heinemann c2003 Description: xxxii, 567 p. : ill. ; 24 cm. + CD-ROMISBN: 9788131206775Subject(s): 1. New products -- Planning. 2. Product managementDDC classification: 658.575 ANN

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.575 ANN (Browse shelf(Opens below))	Available		3264

Total holds: 0

Contents:
Chapter 1 - The Business Objective
Chapter 2 - The Market Opportunity
Chapter 3 - Refinement of the Product Concept into a New Product and Business
Chapter 4 - The Product and Business Plan
Chapter 5 - Justifying a Program: The Accounting Viewpoint
Chapter 6 - Starting Out
Chapter 7 - Executing the Plan
Chapter 8 - Manufacturing Development
Chapter 9 - The Prelaunch Checklist: Setting Up the Organization
Chapter 10 - The Launch, Pages 437-463
Chapter 11 - The Pursuit, Pages 464-501
Chapter 12 - New Product Development Records Format

Includes index.

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