Product management
Publication details: New Delhi Tata McGraw-Hill c2005 Edition: 4th edDescription: xvi, 494 p. : ill. ; 24 cmISBN: 0070603480Subject(s): 1. Product managementDDC classification: 658.56 LEH| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College QI Campus | Villa College Library | 658.56 LEH (Browse shelf(Opens below)) | Available | 3266 |
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| 658.514 BES Managing innovation : integrating technological, market and organizational change / | 658.514 BUR Strategic management of technology and innovation | 658.514 TID Managing innovation : | 658.56 LEH Product management | 658.562 BES Quality control / | 658.562 HAN Quality control and application / | 658.562 JAN Total quality management |
Contents:
Chapter 1: Introduction to Product Management
Chapter 2: Marketing Planning
Chapter 3: Defining the Competitive Set
Chapter 4: Category Attractiveness Analysis
Chapter 5: Competitor Analysis
Chapter 6: Customer Analysis
Chapter 7: Market Potential and Sales Forecasting
Chapter 8: Developing Product Strategy
Chapter 9: New Products
Chapter 10: Pricing Decisions
Chapter 11: Advertising Decisions
Chapter 12: Promotions
Chapter 13: Channel Management
Chapter 14: Service and Direct Customer-Based Marketing
Chapter 15: Financial Analysis
Chapter 16: Marketing Metrics
Includes bibliographical references and index
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